Doing the Rosa Cha

I realize it’s somewhat late in the summer to be doing a post on swimwear, but better late than never. This season’s bathing suits have been retro-inspired, glamorous and a bit more modest. One swimwear company that blows the competition out of the water is Brazilian label, Rosa Cha. Not only are designer Alexandre Herchcovitch’s suits sexy and high quality, they are also high fashion in a way never quite seen before. The label manages to embody drama, bright and splashy color and a playful as well as exotic feel, much like Brazil itself and the label’s clientele list, which includes Naomi Campbell and Heidi Klum.

The line was launched in 1990 by Slama, a former history professor and his wife. After taking home a Brazilian Designer of the Year award twelve years later, Slama opened the first Rosa Cha store in NYC in 2008. A year ago, Alexandre Herchcovitch took the reigns from Slama and hasn’t looked back. His newest collection is lovely, a bit old-school, soft and even a bit tame but still with Rosa Cha’s signature bold femininity.